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Apartment Internet Marketing -Prevent Costly Mistakes

August 15th, 2009
by John Kelly

The largest challenges landlords all across America and in nearly every other part of the world face are vacancies.

Vacant units or vacated apartments translate to lost revenues because, as one might expect, vacancies do not bring in rental money.What’s more, vacant apartments force landlords into fast action with a long list of to-dos in hand and that means extra expenses.

Let us now take a close look at all that is involved when a landlord finds him or herself facing a vacant unit.

Besides going through the closing transaction of (depending on the particular circumstances) refunding or retaining the security deposits which were submitted when the tenants first signed their rental contract / lease / agreement, landlords must also:

Inspect the unit for anything that is broken, that is missing and that is damaged. Fix anything that is broken, mend anything that is damaged and replace anything that is missing. Put on a fresh coat of paint. Perform a thorough cleaning. Possibly add renovations to increase the value of the newly vacant unit and the entire property.

Every day in which an apartment remains vacant increases the landlord’s loses. And thus, putting it out on the market with a variety of apartment rental advertising resources while it is still being worked on is not only essential but it is also a smart apartment marketing plan.

Today, landlords have many options for advertising their apartments than their predecessors ever had. The following are the most frequently used:

Do Not forget that it’s always beneficial to use a company well experienced in rental advertisement to get the best rental outcome.

“For Rent” signs.Posting signs in front of apartment buildings that have vacancies is an advertising option that is time-proven and has been around for years. It is easy, it is virtually cost free and it works because many potential renters like to drive around neighborhoods to scope out the community and will, inevitably, be alert by such signs.

To increase the visibility of “For Rent” signs, landlords might want to conspicuously tie a few multicolored helium-filled balloons to them. Landlords might also consider posting several “For Rent” signs facing in different directions.

Box with fliers. Real estate agents who sell properties print up informative flyers and place them in a box attached to a post in front of the property. Many landlords have also adopted this technique which is effective yet cost efficient.

Bulletin boards. Posting flyers on communal bulletin boards at supermarkets, churches, cultural and civic centers, college campuses, libraries, etc. has proven to be very effective and very inexpensive.

Referrals.Acquiring potential tenants through referrals from friends, relatives and existing tenants usually harbor results in very successful.

Submitting ads. Submitting ads in the classified sections of local and national newspapers may involve a substantial expense but it will widen the pool of applicants.

Internet. In today’s hi-tech world, everybody turns to the Internet for commerce, for information and so on. Needless to say, there are very many websites which provide valuable services for both sides – the landlords and potential tenants.

Once the potential tenants and the landlords meet up, the landlords’ job continues into the next phase as the interviewing process begins and is then followed up with, checking referrals, obtaining credit checks, signing of rental contracts / leases / agreements and the transfer of funds.But that is a topic for another time.

About the Author:
RentShout.com provides advertising and rental solutions for both professionals and non professionals needing help with rental advertisement. Their company gives rental listings maximum online visibility, gaining “organic” search results and directory placement for rental ads.

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Risk to Reward Ratio

August 15th, 2009
by Ahmad Hassam

Many new traders think that a good entry into the markets for each trade is the key to success. Most are wrong, unfortunately. What is more important is trading with a good risk to reward ratio that has a high probability to making a profit. A risk to reward ratio compares the potential for reward with the potential for loss.

Risk is measured by the pips between the forecasted entry price and the forecasted price at which you want to exit the market in case of a losing trade. Risk is just a measure of how much you can lose in a trade. A trader must view each trade as a business transaction.

Reward is calculated by the pips between the forecasted entry price and the forecasted price at which you would want to exit the market in case of a winning trade. Reward is the expected number of pips that you want to make in a trade that will be a winner.

In order to manage risk properly, you need to look for high probability trades that have a risk to reward ratio of 1:2 or higher. However, this depends on the time frame that you want to trade. For example, suppose you are a day trader. You are looking for making only 30 pips in a trade. A stop loss of 15 pips is sufficient for the risk to reward ratio of 1:2.

However, suppose you are a swing trader or a position trader with a longer time frame. Your profit potential will be more on a longer time frame. Suppose you choose 200 pips as your expected profit. You will need to set your stop loss at 100 pips.

The reason that you need to set a higher stop loss is that on a larger time frame, small trends occur within the larger trend. Retracements on shorter time frame is much smaller as compared on the larger time frame. Your trade is going to be recycled. In order to be not stopped out, you need to calculate your risk to reward ratio appropriately.

You must agree that next to maximizing profits, the second most important thing for you is minimizing losses. A trading system that wins 50% of the time can still be profitable. The unfortunate thing about most of the traders is that they want to make money but dont know how to protect what they currently have.

You have 50/50 chance of market going your way just like flipping a coin. In case, the trade does not develop in your favor, you should cut your losses by using stop losses. In short, you cut your losses and let your winners run. This simple 50/50 strategy earns a profit even when a novice trader might experience a loss.

Consider the following different risk to reward ratios. For 2:1 risk to reward ratio, you will need 67% winners just to break even. For 1:1 risk to reward ratio, it means 50% winners to break even. 1:2 ratio means 33.5%. As I have said before, never ever trade when the risk to reward ratio is more than 1:2.

About the Author:
Mr. Ahmad Hassam is a Harvard University Graduate. He is interested in day trading and swing trading stocks and currencies. Trade Dow Futures. Learn Forex Trading.

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More on Technical Indicators

August 14th, 2009
by Ahmad Hassam

Moving Average Convergence Divergence (MACD) is the difference between the 26 day and 12 day exponential moving average. A 9 day exponential moving average called the signal or a trigger is plotted on top of MACD to show buy sell opportunities.

You can use MACD in three ways: Crossover, overbought/oversold conditions and divergences. In wide swinging markets, MACD proves most effective. When MACD falls below the signal line, the basic rule is to sell. Similarly, when MACD rises above the signal line and cuts it from below, it is a buy signal.

When the shorter moving average pulls away from the longer moving average, it is likely the price is overextended itself. This indicates, it will comeback to the realistic levels soon. MACD is also very useful tool in telling whether the market is overbought or oversold.

An indication that an end to the current trend may occur soon is when MACD diverges from the currency pair. A bearish divergence occurs when MACD is making new lows and the currency price fails to reach those lows. Similarly, a bullish divergence occurs when the MACD is making new highs but the currency price fails to reach those highs.

Momentum is an oscillator that indicates the rate of price change not the actual price level and it is the net difference between the currency pair closing price and the oldest closing price from the predetermined period. The signal is triggered when the oscillator crosses the zero line. The more responsive the momentum oscillator will be to the short term price fluctuations, the shorter the number of days included in the calculations.

Another important technical indicator is the Relative Strength Index (RSI). It indicates a markets current strength or weaknesses depending on where the prices close during a given period. RSI is plotted on a scale of 01-100. A buy signal is triggered when RSI moves up from the lower band above 30. Similarly, a sell signal is triggered when RSI moves down from the upper band and comes down below a level usually set at 70.

Rate of Change (ROC) is another version of momentum oscillator sometimes used. Instead of subtracting the oldest closing price from the current closing price, the ROC formula divides the current closing price with the oldest closing price.

One of the most popular indictors is the Volume Indicator. It is used to show the strength of an up or down movement. A movement accompanied by an increasing volume is more likely to continue strongly than a movement accompanied with decreasing volume.

Many traders use volume indicator as their only tool in trading. Others use it in conjunction with charts, economic news and geopolitical news. The Volume Indicator is a great source of confirmation, entry and exit signals and overall trading decisions. Learn to use these technical indicators. Become comfortable in using them and discerning trends on different currency pairs and time intervals.

About the Author:
Mr. Ahmad Hassam has done Masters from Harvard University. He is interested in day trading and swing trading stocks and currencies. Trade Dow Futures. Learn Forex Trading.

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Do Not Be Involved In A Self Help Eviction

August 13th, 2009
by Fred Stiles

Self help eviction is when you take your own actions to kick out a tenant without going through the courts. There are procedures you have to go through with the court and that is the only legal way you can evict a tenant.

A self help eviction is any one of the following actions to remove a non-paying tenant from your home: changing the locks to prevent the tenant from entering your property, threatening the tenant, turning off vital utility services, and remove a tenant’s personal property.

Never threaten self help eviction in order to get the non-paying tenant out. You can not threaten a tenant with changing the locks or shutting off the phone. Almost every state has statutes that prohibit threats of self help eviction.

If you are dragged into court for a self help eviction, the judge won’t care that the tenants were behind on the rent. If the tenant is in possession of the premises, and you want him out, and he won’t leave, you have to go through the correct procedures with the court.

Do not even think about engaging in a self help eviction. There have been many cases where a landlord removed a tenant’s personal property and put it on the sidewalk or even in the trash. A judge could easily award your non-paying tenant with a $20,000 damages award. Most judges will not require the tenant to produce receipts for his belongings because such proof of purchase could have been disposed of in the lock out.

There is also a law you can be sued under called the common law intentional torts of conversion. This is simply fancy legal wording that means the exercise of control over an item in a manner inconsistent with the rights of its owner which permanently deprives the owner of its value. You can also be sued for trespass to chattels which means which is the same as the law above but which temporarily deprives the owner of its value. And of course you can be sued for trespass which is the unlawful entry upon the property of another enjoying right to possession. Because these claims for relief are intentional torts, if court can award not only nominal damages, but punitive damages plus attorney fees as well.

Take a look at WILLIAM SPANO v. HANNA ABDALLA South Carolina Superior Court (October 3, 2002) Hanna Abdulla engaged in the act of self help eviction by changing the locks and removing William Spano’s personal property from the premise to the sidewalk. Hanna Abdulla’s defense was that she thought the tenant had abandoned the premises (she should have posted an abandonment notice but she did not). The court was not convinced that she was telling the truth and awarded Spano $1,800 for the three months of rent expense he incurred to live elsewhere. The court further awarded $1,200 in punitive damages and attorneys fees.

In the case of Gordon v. Morris, 2001 Ohio App. (February 2, 2001) the landlord changed the locks just before the end of the month upon learning that the tenants had shut off the utilities and removed most of their belongings. The trial court awarded the tenants only $96.77 in actual damages (they had paid rent through the end of the month but were deprived of the use of the apartment, and this was the prorated amount). But the trial court further awarded $1,000.00 in punitive damages and $1,462.00 in attorneys fees.

I often hear owners complain that the courts are siding with the tenant and not owners. This is simply not true. The courts are not siding with non-paying tenants. What the courts are doing is trying to prevent violence in our society that frequently occurs over the struggle for the possession of land. Think about this. If it was legal for a landlord to turn off the electricity or to change the locks, that same tenant could turn violent and club you to death. While on the surface it might seem like the courts are on the side of the tenant, they are actually protecting you. Just follow the court approved procedure for evicting a tenant and you’ll be fine. If you don’t know the legal way to evict a tenant, then hire the surfaces of a professional property management company.

About the Author:
Written by Fred Stiles. I hope this article helps you with renting out your home. If you need additional help and are a property owner in Fresno, California, see Fresno property management

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Advertising Your Rental Property

August 10th, 2009
by Steve Cody

If you are running ads that contain these words, you will likely be fined $100,000 or more and lose your rental home.

You need to make sure your ads are not violating the law.

You could own an apartment complex or a home. It does not matter. You still need to follow Fair Housing laws when running ads for your rental.

You can not post an ad for your home that is discriminatory. Section 804c of the Fair Housing Act, 42 U.S.C. 3604c says, “…it is unlawful to make, print, or publish, or cause to be made, printed, or published, any notice, statement, or advertisement, with respect to the sale or rental of a dwelling, that indicates any preference, limitation, or discrimination because of race, color, religion, sex, handicap, familial status, or national origin, or an intention to make any such preference, limitation, or discrimination.”

Whether you run ads on a website, Craigslist, or in printed magazines or classifieds in a newspaper, you must stay away from using discriminatory wording.

People have been taken to court and fined $5,000 for every discriminatory ad they ran.

Do not refer to a persons skin color and do not use the words, “white”, “black”, “Hispanic”, “colored home”, and “no Hispanics”. Don’t even try to work race into the advertising of your home.

Religion should never be used in your ads. It is not legal to use words like “Christians only” or “no Jews”.

If your rental home is in a good area of town or a good neighborhood use the wording “desirable neighborhood”. Desirable is open to the interpretation of the reader and is therefore not viewed as discriminatory.

Do not discriminate against individuals with a disability. It is NOT ok to use the phrase “no wheelchairs” or “handicap people need not apply”. Advertisements describing the conduct required of residents (“non-smoking”, “sober”) do not violate the Fair Housing Act. Advertisements containing descriptions of accessibility features are lawful (wheelchair ramp).

Children, the number of children, or parents should not be mentioned in your ad. It is not legal to say “no children” and “adults only”. In 2007, a California Housing Rights Center took a landlord to court for not allowing children in his apartment complex. The Housing Rights Center sent in undercover people posing as prospects. The court fined the landlord more than $120,000.

Do not state an explicit preference, limitation or discrimination based on familial status in your ads. Ads may not contain limitations on the number or ages of children, or state a preference for adults, couples or singles. Advertisements describing the properties (two bedroom, cozy, family room), services and facilities (no bicycles allowed) or neighborhoods (quiet streets) are not facially discriminatory and do not violate the Fair Housing Act.

Fair Housing regulations do not just govern your ads. They also govern how you screen tenants, your rental application, and how you treat your tenant the entire time they stay in your rental home.

About the Author:
Written By Steve Cody. I hope you find this article helpful in renting out your home and if you are ever in need of professional property management services in the Central Valley of California, visit the oldest and largest Fresno property management company.

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Emotions in Forex Trading

August 7th, 2009
by Ahmad Hassam

One of the most crucial yet overlooked elements of successful trading is maintaining a healthy psychological outlook. At the end of the day, traders who are unable to cope with the stress of the market fluctuations will not withstand the test of time. No matter how skilled they may be at the scientific elements of trading.

A good trader needs to be emotionally detached. Trading decisions must be independent of fear and greed. One of the attributes of a good trader is that he/she accepts losing and makes decisions based on an intellectual level. Traders who are emotionally involved in trading make substantial errors. They tend to whimsically change their strategies after a few losing trades or become carefree after a few winning trades.

Good traders are emotionally balanced in their approach. In the midst of a losing streak, they try to take a break. They dont allow fear or greed to dominate their strategy. You cannot win every trade. Even very successful traders go through stretches of losing trades but they are emotionally strong enough to cope with it. You must be psychologically strong enough to cope with losses.

If you are going through a bad stretch in your trading, you should think of taking a break. Take a few days off from watching the markets. Try to clear your mind. If you keep on trading relentlessly during tough market conditions, it can breed greater losses and ruin your psychological confidence.

Make no mistake about it. No matter how much you study, practice and trade; there will be losing trades throughout your trading career. The key is to make them small enough in order to live to trade another day. You can overcome a lot of bad luck in your trading by using good money management rules.

In order to become a master trader, you need to control your emotions. Despite many new methods that have been introduced to traders, one constant is the human emotional behavior. After all, markets are just people selling and buying and only a reflection of these emotions.

Buy on a rumor and sell on a fact. People afraid of losing their money start to sell on rumors. Fear of losing money makes the market prices go down. People become greedy and buy trying to catch a free ride. Fear of losing a good opportunity makes the market prices to rise up and up, creating a bubble.

You need to learn technical analysis as a forex trader to help capture profits from a movement in the price. You should understand how price action takes place by developing a trading system that is ruled based. Your trading method should not depend on emotions to make decisions.

The best method to overcome emotions in trading is to depend on a forex trading system that is mechanical in nature. There are clear cut rules for entering and exiting a position. Use those rules consistently. There maybe a few losses but with a good forex trading system, you can be sure the number of winner will be greater.

About the Author:
Mr. Ahmad Hassam has done Masters from Harvard University. He is interested in day trading and swing trading stocks and currencies. Trade Dow Futures. Learn Forex Trading.

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What Are Extended Stay Hotels?

August 7th, 2009
by Amy Nutt

You may have heard the term extended stay hotel and thought that it sounded like a contradiction in terms. After all, hotels were created to give travelers a place to stay when they were far from home, not as a place to live. But what if your travels keep you far from home for a long period of time? Where are you supposed to stay then?

If your trip keeps you away from home for months, staying in a traditional hotel would get very expensive. Besides, just how long can a person live comfortably in a one or two rooms.

Hotel rooms are also not equipped with kitchens. In some you may find a microwave and a tiny kitchen, but nothing that would allow you to fix yourself a real meal. This leads to even more expense as you need to eat every meal in a restaurant.

Unfurnished apartments are not usually a viable option for the short term either. Most landlords want you to sign a lease of at least one year. In addition, you will have to wait while you go through the credit check and approval process. After all of that, you still need to furnish it and make sure that you have all of the linens, kitchen utensils, pots and pans, appliances, and on and on. It will take a great deal of money to make an unfurnished apartment into a place that you can live comfortably in for an extended period of time.

Extended stay hotels were developed to solve all of the problems that someone that needs to be away from home for a long period of time may face. Like a hotel room, they can be rented quickly and with out the hassle of an approval process. Like an unfurnished apartment, they give you the room you need to stretch out and be comfortable for a long time.

Better than either of those choices, rooms in extended stay hotels come equipped with everything you need to live a normal life. Most have a full kitchen complete with all appliances and utensils you would need to fix yourself a complete meal. The fact that there are several different rooms means that you can easily entertain, whether you want to have the guys over to watch the game or fix a special meal for yourself and that special someone.

Another advantage is that you will not need to worry about things like whether or not you have clean towels for your morning shower or clean sheets to make your bed with. If you want, most also provide maid service so that you will not even have to concern yourself with vacuuming or dusting.

Extended stay hotels provide the long term traveler with the comforts of home without the hassle of creating a home of your own. They will cost you more than an unfurnished apartment but they are much more convenient and if your stay is going to be less than a year, an unfurnished apartment simply may not be an option. So the next time you need to travel for a long period of time, rush for the closest extended stay hotel and save your time energy and money for the task that took you away from home in the first place.

About the Author:
Corporate Housing Toronto offering Toronto Short Term Rental and furnished apartments.

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Newlyweds In Utah Rental Homes

July 29th, 2009
by Britnee Nguyen

Newlyweds may be told by their families to not rent their first home because they’ll just be throwing their money away instead of investing it. However, renting is becoming a popular trend as it is financially more beneficial than renting. There are added fees and taxes that come with a mortgage that renting doesn’t have. Just because newlyweds may qualify to buy a home, doesn’t mean they should do it.

Just look at the past year and how people have bought homes because they were “qualified”, but couldn’t really afford it. Millions of homes are vacant right now with no one willing to buy them because of the sluggish economy. Newlyweds should not get themselves in this mess unless they positively know they can afford it in the long run.

They should look into rental homes in Utah through listings provided by Utah property management such as KeyRenter. A concern may be that they won’t be building equity if they are renting a home. If this is a concern of yours, realize that equity is basically an investment and there are other more stable businesses and similar entities that can be invested in.

It makes more sense to rent when looking at how much it costs to buy a home. The homeowners have to pay the mortgage payment, mortgage insurance, homeowner’s insurance, and property taxes which adds up to a hefty monthly bill. Renting frees you from most of these homeowner costs. In the end, you won’t be stuck with a home you may not want in a few years. You can simply just move out to another one when your contract is over. KeyRenter handles rental contracts and can assist tenants in their desired length of stay at homes for rent in Utah.

Mortgage rates may be very low right now, but that doesn’t mean you can afford to buy a home. You need to make sure that your income is stable and that you will be able to handle the payments for several years down the road. Newlyweds usually aren’t sure they’ll still be at the same stable job in the future.

Many newlyweds are still trying to figure out where they want to live and where to raise their future children. They should not tie themselves prematurely when they buy a home. When they try to sell it later they run the risk of getting no buyers. Couples should wait until they have steady jobs and know exactly where they want to spend their lives together. Then they will be ready to buy and be smart about it.

About the Author:
KeyRenter assists hundreds of Utah homeowners rent out their homes. As a Utah property management company, KeyRenter handles leasing, management, and accounting for various rental homes in Utah.

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Learn To Choose The Right Currency Pair For Trading

July 29th, 2009
by Ahmad Hassam

While deciding which currency pair to trade, many traders make the mistake of forming their opinion around only one currency in the pair, ignoring the other currency. Right choice of the currency pair is essential for making profitable trades.

Most of the trades involve US Dollar as either the base currency or the counter currency. Many traders make the mistake of only studying the economic factors that have the potential of affecting dollar.

This neglect of the second currencys economic conditions can greatly hinder the profitability of the trade. This neglect also makes the odds of a loss high.

When trading against a strong economy, the chances of failure are more. The weak currency could flop badly while the strong currency may appreciate more than you calculated.

While choosing a currency pair to trade, one should study the economies of both the currencies. Finding the strong economy/weak economy pairing is the best strategy to use when maximizing returns.

Lets take an example, FED announced its intention of containing inflation in March 22, 2005 Federal Open Market Committee (FOMC) meeting. Most of the other currencies tanked against the dollar on the release of the announcement. Other positive economic data also reinforced the dollar.

While after the initial tanking, GBP rebounded and recovered its strength, due to the impressive economic growth of British economy at that time. Yen kept on depreciating. Japanese economy was weak in those days. Dollar gained more than 300 pips in two weeks against the Yen.

It is apparent that USD strength had a much higher impact on the struggling Yen as compared to the consistently strong GBP. Trading USD/Yen would have been more profitable as compared to trading USD/GBP.

When you choose a currency pair, study the economies of both the currencies in the pair. You also need to examine the behavior of various crosses. In nutshell, the best choice is always choose the strong economy/weak economy currencies.

About the Author:
Mr. Ahmad Hassam is a Harvard University Graduate. He is interested in day trading; stocks and forex. Learn Currency Trading. First Trade Your Forex Demo Account!

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Trading The Crosses

July 28th, 2009
by Ahmad Hassam

It is of utmost importance for individual/retail traders to find the best currency pair to trade. As a retail trader, you will only have $1,000 to $10,000 in your trading account. For you, opportunity cost is a real cost as an individual trader. If you commit your funds to anyone currency pair, those funds cannot be used in other possibly more profitable trades in other currency pairs.

In forex trading, almost every currency pair is linked to another, one way or the other. As an individual/retail trader, if you only trade USD, you risk missing promising trades and opportunities offered by other currency pairs especially the crosses.

Although most of the dealing is done through the direct buying/selling of US dollar, you should always keep an eye on the crosses in order to gauge the strength/weaknesses of a currency. This will in the end tell you which pair is the best to trade.

What are the crosses? Any currency pair that does not involve the dollar is known as a Cross such as EUR/JPY, EUR/AUD, CHF/GBP, EUR/GBP etc. Almost 90% of the currency pairs that are actively traded involve the US dollar. Simply put, over 90% of the all the currency trades have US Dollar on one side of the trade. So why trade a cross?

Lets make it clear with a simple example. A good method to trade stocks is from big to small. Suppose, you think that the stock market is rebounding and is expected to rise in the near future. You have limited funds at your disposal as an individual/retail investor; so you should choose the best stocks that can give you good ROI.

It would be good to look at the sector specific indices like health, energy, transport, education, technology. Find the most promising sector among them. Once you have identified a promising sector, you should look within that sector. Find the most promising companies that are expected to perform well over the coming months and buy their stocks. This big to small thinking is very solid. You need to think in the same manner while trading currencies.

Cross movements should never be overlooked. Cross movements can often hide the footsteps of large players. A major investor may be bullish on Euro due to some fundamental reasons. He may try to fly under the radar and buy Euros against Swiss Francs, Pound Sterling, and Yen etc.

Crosses are extremely important to swing or momentum traders! They are used as forecasting tools to predict which currencies lead the pack. Ignore the crosses and you will be often stuck with currency pairs that do not move much.

Limited funds in your account means you should always try to choose the currency pair that is expected to move the most. But, how exactly can you come to a reasonable conclusion? By taking a look at the crosses!

Cross movements either work to amplify the move of a major currency pair or minimize the effects. For example, in EUR/USD, if Euro is dropping against US Dollar but rising against the Pound, the net effect would be to limit the size of the EUR/USD fall. If ERU/GBP is rising, it is telling us that the Euro is outperforming the British Pound.

Limited funds means you need to choose the best currency pair? Any EUR/USD selling pressure is likely to be offset by the buying pressure of EUR/GBP. GBP/USD sales are likely to be amplified by the cross sales EUR/GBP.

Since, EUR/GBP is rising; it is a better bet to short Pound instead of Euro. This means you should choose the pair GBP/USD. If we had randomly picked one of the two currency pairs for shorting, we may have missed a great trade.

About the Author:
Mr. Ahmad Hassam has done Masters from Harvard University. He is interested in day trading and swing trading stocks and currencies. Learn Currency Trading. First Trade Your Forex Demo Account!

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