You are ready to put your home for sale on the market. This is not an easy task and can be quite challenging and requires a focused effort on the sellers’ part. Of course, this is only important if you want to get the highest price possible for your home.
Did you know that approximately 80% of buyers purchase a home based on emotion? We want to capture the buyer’s emotions when they walk in your front door. This isn’t too difficult or expensive to accomplish as long as we put some thought and focus into this.
The first thing you want to do is put on a “buyer hat”, go outside and walk up to your home. How do you feel? Are you excited? Do you like what you see? What could you do to entice the emotions of the buyer? In almost every facet of business we have heard the term “First impressions count”. This is also true in real estate. Another popular saying is “Does the home have curb appeal”? Both the inside and the outside of the home should have “curb appeal”.
What is the first thing a buyer notices when they drive up to your home? That’s right, the outside. Is your lawn manicured? Are the trees and shrubs trimmed? Are there cobwebs around your front door or in the entryway? Can you do something to spruce up the front door that is faded by the sun? Yes, that first impression counts. Be attentive to these small and easy fixable items and it will grab the buyer’s emotion and want them to see more.
When the buyer opens the front door what is the first thing they see? Don’t have a large piece of furniture too close to the entry. You do not want the buyer’s eyes to focus on one particular piece of furniture that will take away their line of sight from the living room or family room, which is usually directly in view once you enter the home.
You don’t have to have exquisite pieces of furniture to make a room look inviting. Move the furniture around so the appearance of the room seems larger than it is and feels good to the buyer. We actually call this “staging” a home and it can play a huge part on the buyer’s emotions.
And finally, be sure your kitchen and bathrooms are sparkling and uncluttered. If these areas are clean, buyers will feel comfortable that the rest of the home is clean as well. Almost every buyer will look inside the oven. Ovens are self-cleaning so be sure you use this feature. Clear off countertops and you will be amazed how much more functional the kitchen will appear to the buyer.
There is really little effort and steps to take to assure us a higher price when we sell our home. We want to feel good about our investment.
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